What is L.N.D.A.

            L.N.D.A. stands for London's Next Dance Arrival!!!!!!!

L.N.D.A. Competition is an ongoing yearly event, being the UK’s first online dance reality viral show, allowing young dancers to express themselves through movement and compete to win some amazing prizes.  The show is aimed at finding young talented individuals aged 11-16 and 17-25 who stand out with unique creative and outgoing personalities.  There will be 10-15 participants in each category who will commit themselves to two whole weeks of filming. 

During these weeks, participants will undergo challenging dance workshops/tasks with UK dance pioneers from Kymberlee Jay- Nike Spokesperson, Kevin- coach at Soul Mavericks (Current National  BBoy Champs and UK Bboy Champ finalist), Tony Adigun- CEO & Artistic Director of Avant Garde Dance, Bismarck Anobah- CEO & Artistic Director Kreative Culture Klub, Michael Grandison- CEO & Managing Artistic Director/choreographer Get Down Dance Company CIC and DanceUK practitioners

Delivering fusions of workshops, breaking down the foundations of become a successful dancer in the industry. Building dancers focus to discipline themselves,  through task that promotes healthy dieting tips, appearance & abilities. A specialist dietician and professional dancer will speak to all our contestants about what type of daily diet and exercise routines a professional dancer should follow and why. During the second week, participants will enjoy the opportunity to build up knowledge in taking a great photo for casting by having a photo shoot, video shoot and a busking performances. Participants will also have the challenge to design, decide and budget to buy their own costume for the L.N.D.A showcase.

Along side all these workshops, task and opportunity to build up a portfolio of being a professional dancer. Participants will also have the opportunity to actually step on a platform, at the end of  L.N.D.A. documented journey, all participants will focus and perform what they have learnt through the competitive challenges to perform with guest acts at our Grand showcase which will determine who will be London's Next Dance Arrival 2013.

L.N.D.A is a project that brings the young people of London together, as well as the public community. We believe that there is a fine barrier between our older and younger generations in terms of lack of understanding in mannerism and behaviour structures. There are a number of reasons for this such as misuse of drugs or alcohol and gang culture. These issues may be caused from experiencing a broken home, peer pressure and a combination of many other issues that may occur within society. Family and public dynamics often have a string influence on the way in that young people see themselves, others and the world, which may also influence their relationships, safety, behaviour and their wellbeing. Understanding problems require the assessment of patterns interactions, with an emphasis on what is happening, rather than why?

Dance activity like L.N.D.A is a way to target such issues and to help lift a way of understanding the negative through positive activity. The younger generation is our future and people want to see the youth achieve and stand for something hopeful. Entertainment arts seems to be one of the main focuses for young people to express potential skills and talent, especially in dance as the street dance crazed of the UK sets a strong hold on entertainment from 2009 up until today, since street dance crew ‘Flawless’ and ‘Diversity’ became popular on ‘Britain’s Got Talent’. The public not only voted for their talent but solely for their success story and achievements. These are one of the reasons we would like to get the public audience to vote for the L.N.D.A winner in the showcase event, getting them involve in the making of the show.

Unemployment is an area we are also tackling, participants involved will be taught how to work alongside different people, learning essential social skills to gain employment by managing their attitude towards work and life. They will improve on self-structure, awareness, and confidence, having the opportunity to learn dance skills from professional peers like Kimberley Jay- spokesperson for Nike Dance and founder of ‘Serious about Street Dance’ at the 02indigo. As youth clubs are now almost extinct and with activities that are too expensive to fund, teenagers are left wondering what to do with their time, which is how we accumulate reactions such as the ‘UK Riots 2011’. In this case, we offer the public an opportunity to showcase raw talent, life journeys and also show the UK what the young people’s positivity is all about. London’s young people need projects like his to help restore peace in a city that is constantly moving and changing.